#$!@ You – How to Change What Customers Say About Your Staffing Firm Online
Have you encountered a bad online review lately about your staffing firm? It’s never fun to see something negative said about your company! However, with online reviews becoming increasingly prevalent, it’s nearly impossible to completely avoid getting a less-than-favorable review from time to time. Fortunately, there are some ways in which your staffing firm can address bad reviews and prevent them from harming your online reputation – and, ultimately, wreaking havoc on your business development efforts. Here’s how:
Make customer service a top priority.
Unfortunately, many staffing firms are so concerned with making placements for their clients they push customer service to the wayside – until it’s too late. To avoid bad reviews, you must make customer service a top priority at the heart of how your staffing firm functions – from training your recruiters to the way you treat clients on a daily basis. There are many factors that affect customer service, including communication, teamwork and quality of service delivered. Making sure your team is constantly delivering the best customer service is critical for reducing the likelihood of negative reviews.
Respond to negative feedback.
One of the worst things you can do is fail to respond to negative feedback, whether it’s provided by email, phone or online. Rather than ignore a negative comment and simply hope it goes away, always address the situation and offer a way you can make it better. In responding to concerns, offer to take the conversation offline to discuss how you can solve the problem or alleviate the issue. Making this type of effort will show you genuinely care and want to rectify the situation for the client or candidate.
Start building positive reviews.
With most people making decisions based off what they see online, you can’t afford not be proactive in building positive reviews for your staffing firm. This requires a strategic and sustained effort to ask happy candidates and clients to provide feedback about their experiences with your firm and share them on various online review sites (such as Yelp), as well as your firm’s social media channels. The more positive reviews you can acquire, the better your online reputation will become.
Is your staffing firm prepared for the changes ahead? Equipping your team with the best application tracking technology can help your firm stay on the fast track for success. Get in touch with TrackerRMS, a leading cloud-based recruitment, applicant tracking and CRM software provider serving the needs of the recruitment industry.