Freddie Dillon, Author at Tracker

Trying to get noticed in your sales outreach can feel like shouting into the void. No one’s excited about yet another generic email that screams, “I sent this to 50 other people, too.” The secret to breaking through? Personalization. It’s the key to showing prospects you care and that you’re not just a bot churning out cold emails. In this blog, you can read it or watch it using the video below. Either way, you will learn 10 creative ways to personalize your sales outreach and ensure your prospects don’t hit ‘delete’ faster than they swipe left. https://youtu.be/aOo-2dEcETk?sipHWKkdHjS-3R1Ok7 1. Mention Specific Achievements Everyone loves a little ego boost—especially your prospects. Whether they’ve won an award, got promoted, or finally managed to hire that impossible-to-find specialist, recognize their win! Example: Hi , Congrats on being named one of the top HR innovators! That’s a huge achievement. I imagine keeping up with such rapid growth means hiring is top of mind—luckily, that’s what we do best. I’d love to chat about how we can support your team and make sure your next award speech isn’t about surviving recruitment stress. Why it works: When you tap into people’s successes, they’re far more likely to hear you out. 2. Send Personalized Videos We’ve all received the email that’s more forgettable than yesterday’s lunch. If you really want to stand out, send a video. It’s harder to ignore someone who took the time to look into the camera and pretend like they’re not reading from a script. Example: Hi , I thought a video would be more fun than a boring email, right? I saw your company is expanding into new markets—congrats! We specialize in helping companies just like yours find top talent to support that growth. Let’s chat about how we can make your hiring process as smooth as your latest product launch. Why it works: It’s personal, memorable, and shows you went the extra mile. Plus, it’s way more engaging. 3. Talk to Their Goals "Hey, what are your goals this quarter?"—said no one successfully. Instead, show them you know what’s going on in their world, and how you can help them reach their goals. Example: Hi , I noticed you’re targeting a major headcount increase in your IT department this year. We specialize in tech recruiting and have helped companies like yours find skilled developers faster than you can say ‘backlog.’ Let’s talk about how we can support your growth and get those hiring numbers where they need to be. Why it works: Showing that you’re in tune with their goals makes you sound like a strategic partner, not just another salesperson looking to hit a quota. 4. Address Pain Points There’s no better way to get a prospect’s attention than by addressing the problems keeping them up at night—because, let’s be real, HR challenges can feel like one long episode of ‘Survivor.’ Example: Hi , Does your HR team feel like they’re playing whack-a-mole with open positions? We’ve helped companies cut their time-to-fill by 30%, easing the pressure on recruiters and making hiring a little less of a nightmare. Let’s chat about how we can do the same for you. Why it works: Nobody likes talking about their problems, but everyone loves hearing about solutions—especially ones that mean less stress and fewer headaches. 5. Free Stuff Works There are two universal truths in life: people love free food, and they really love free coffee. It’s not bribery—it’s relationship-building. Example: Hi , I’d love to grab coffee and chat about how we can support your hiring efforts. Whether you’re looking for top-tier candidates or just a good excuse to get out of the office, I’m here for it. Let’s meet up and talk shop. Why it works: Building rapport over food or coffee is as classic as a LinkedIn humblebrag—and just as effective. 6. Share Case Study from a Similar Company A lot of companies think their problems are unique. But when you show them how you’ve solved similar issues for companies like theirs, they’ll start to believe you’re the one with the secret sauce. Example: Hi , We recently helped a company in your industry cut their time-to-hire by 40% and here is their story (link success story here)—saving them both time and money in the process. I’d love to share how we did it and see if we can help your team achieve the same results. Why it works: Case studies lend credibility and help prospects picture what success looks like—with you on their team. 7. Use Competition to Your Advantage It’s not about throwing shade—it’s about showing them what’s possible in the face of competition. Don’t be scared to bring up competitor’s processes, especially when the competition is killing it. Example: Hi , I noticed that has been growing rapidly with the help of our staffing solutions. I’d love to talk about how we can help you stay competitive and ensure your hiring process is as efficient as theirs. Why it works: No one wants to fall behind their competition, and a little FOMO can go a long way. 8. Congratulate Them on a Promotion A promotion is the perfect opportunity to slide into someone’s DM’s. It’s like moving day—they’re in transition and might just need a little help getting things settled. Example: Hi , Congratulations on the new role! I’m sure your responsibilities are growing along with your team. I’d love to discuss how we can make your hiring process smoother and help you hit the ground running in your new position. Why it works: It’s personal, timely, and taps into their new challenges—all in one message. 9. Follow Up After an Event Remember that conference you went to where you collected a mountain of business cards? Following up right after an event is key—before your prospect forgets who you are (or loses your card under their pile of swag). Example: Hi , It was great meeting you at ! I really enjoyed our conversation about your hiring goals, and I’d love to continue it. Let’s connect to discuss how we can help you meet your staffing needs this year. Why it works: You’re building off an existing connection, which makes the follow-up feel natural rather than pushy. 10. Use Humor to Break the Ice Humor, when used right, can make you stand out and turn a cold outreach into a warm conversation. Just make sure your joke lands—nothing kills a deal faster than an awkward punchline. Example: Hi , I bet your inbox is as crowded as a LinkedIn feed full of ‘thought leaders,’ but I promise this email isn’t another motivational quote. I’d love to chat about how we can make your recruiting process as smooth as a Monday morning coffee run. Why it works: Humor breaks the ice and makes your outreach memorable. Just remember to keep it professional—nobody likes a bad joke at work. Conclusion: Personalization Pays Off When it comes to staffing sales, personalization is your secret weapon. By making your outreach feel tailored, relevant, and even a little fun, you’ll stand out from the sea of generic emails flooding your prospects' inboxes. Implement these strategies, and you’ll build stronger connections, turn cold leads into warm relationships, and ultimately close more deals—no cookie-cutter pitches necessary. Join the Fast-Growth Recruitment Revolution with Tracker Tracker is a leading cloud-based recruitment, applicant tracking and CRM software provider. Our tech has been developed with a relationships-first approach and built by recruiters for recruiters. Everything about our software has been designed to help recruiters work more effectively and efficiently and support recruitment business growth. Don’t take our word for it—see it for yourself! Book a Demo now. If you prefer, speak to one of our experts, who will happily discuss your recruitment software needs. We’re here to help.

Freddie Dillon

Director of Strategic Accounts

Highlights

— Freddie Dillon

Experience

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