Marketing & Automation

Build Better Campaigns, Postings, Workflows, and More

Email Campaigns

Build branded email campaigns, schedule and send them to one or many, and track your outcomes with actionable reporting

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Sequences

Use our integrated Sequencer to build unlimited drip campaigns or sequences of fully customizable email, text and workflow steps, directly inside Tracker

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Telesales Campaigns

Power your sales team with our built in Telesales Campaigner allowing quick and easy creation of call lists and click-to-call function for instant dial-out

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Campaign Builder

Create branded email campaigns with the power of our industry-leading, click-to-build interface allowing for unlimited bulk email sends

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Statistics

Analyze and take action with Tracker’s comprehensive and visual campaign and sequence statistics allowing you to update and set actions based on outcomes

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Automation

Whatever your scenario, ensure total automation from registration, sales engagement or onboarding with our suite of automation tools

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Start Building Better Marketing Campaigns & Processes.

Check out how our integrated ATS, CRM and Recruitment Automation Software helps your team create better relationships, processes, and more.

Email Campaigns

With Tracker’s in-built Email Campaigner you no longer need to use 3rd parties to send professional looking emails from your CRM.

 

With unlimited Send Lists containing any number of Clients or Candidates, quickly build or combine lists to target business development or just keep your customers up to speed on the latest news.

 

Your emails can be fully personalized and small batch campaigns can be sent directly from your own email account.  For larger campaigns, use our own Campaigner and with some small technical changes on your domain, can be sent neatly on your behalf.

 

All Email Campaigns sent can be tracked within our CRM immediately, be that opening the email, clicking a link or downloading a file and with full unsubscribe management we auto opt-out unsubscribers meaning the days of trying to synchronize data between your CRM and campaigning tool is over!

In a nutshell...

  • Unlimited Campaigns & Emails
  • Unlimited Send Lists
  • Use your own mail server or our Campaigner
  • Personalized emails
  • 30+ Fully Responsive Campaign Templates
  • Track Statistics and Unsubscribes

Sequences

One of the most sophisticated features of any CRM and the only ATS to have its own fully integrated built-in Sequencer, Tracker has the ability to enrol anyone in the system on a Sequence providing unrivaled personalization and allowing any data field or custom field to be included in email or text messages.

 

The sequencing function is based on allowing a sequence of emails, text messages or pure workflow tasks to be authored, and a schedule or sequence created that will automatically send these out based on the timings of the sequence. 

 

Our Sequencer supports both business development and onboarding sequences by applying a schedule on any given date, be that the current day, or the date a Candidate is due to start their new job.

 

And with the full extent of our 30+ professional and responsive template also available, your team can create and schedule the most engaging, individual and compelling sequences in just 4 click of a mouse!

 

On top of all this, our sentiment engine reads replies and can take the most appropriate action based on either a positive or negative response.  Coupled with constant analysis of the data in Tracker, this means that if anything changes in the data such as status or an inbound telephone call etc., the Sequencer can react accordingly without any intervention.

In a nutshell...

  • Unlimited Sequences
  • Customized Email, Text and Workflow Sequences
  • Full Personalized
  • Actionable Sentiment Analysis
  • Sequences Dashboard
  • Data driven decision making
  • Send from your own mail service or our Sequencer

Telesales Campaigns

Along with our Email Campaigner, Tracker also provides support for your Telesales Campaigns where you can quickly build call lists and assign them to your teams to dial out.

 

Your teams can quickly view the full details and history of the people they are calling to make for the most informed conversation, and with our telesales call-script builder you can ensure they are always on message.

 

Calls can be quickly logged or follow-ups schedule if they are not available, and if you do have a successful call, actions available include opting-in or opting-out, adding to further campaign lists, sending instant emails or text messages, or creating a new Lead record for anyone to pick-up and progress through the sales process.

In a nutshell...

  • Unlimited Telesales Campaigns
  • Call Scripts
  • Click to Call on any available number
  • Quick View of all call details and history
  • Quick filtering on telesales results
  • Statistics and Performance Reporting

Campaign Builder

Making the right impression is important and professional looking emails ensure you achieve that impression from the get go.

 

Tracker has partnered up with BeeFree.io, the world’s leading fully responsive Campaign Builder and we include 30+ free professional templates for you to use however you wish.

 

This simple to use drag-and-drop editor allows your team to create compelling, responsive emails that can be viewed consistently on any device.

 

We also provide personalization as standard making those campaign emails that little bit more personal and engaging to the recipient.

In a nutshell...

  • Full featured editor
  • Fully hosted image library
  • Merge tags for personalization
  • 30+ Fully mobile responsive templates
  • Used by the world's leading campaigners

Statistics

A campaign of any kind is only as good as the actions you encourage and the return actions you perform as a result.

 

With Tracker’s campaign Statistics, you can analyze and action instantly without the need to use a 3rd party tool, or synchronize your campaign results back into your CRM in order to correlate between your send statistics and your results.

 

With our clear statistical dashboard, you can quickly review the overall performance of your campaigns, the engagement timeline showing when impact is most prevalent, and quickly filter on the key aspects of these statistics in order to drill down to the individuals and make fast decisions on the most appropriate next steps.

 

Our handy individual timeline allows you to see the entire campaign history for any person, when they were sent campaigns, opened them, clicked-through links or downloaded documents or if they unsubscribed.

In a nutshell...

  • Summary of campaign sends and responses
  • Quick filters for narrowing down on results
  • Engagement and performance charts
  • Results by person with filtering and actions
  • Drill down campaign history by person

Automation

Automation is about letting your software do the heavy lifting when it comes to marketing, recruitment processes, sales nurturing, onboarding activities, and more.

 

This increases the productivity of your marketing, sales and delivery teams by automating the repetitive tasks such as follow ups, informative communications about upcoming placements, or simple newsletters.  And with our data driven decision logic, as soon as the information changes in Tracker, so can the route of your automation.

 

By understanding the context of the communication and our ability to detect “good” or “bad” replies using our in-built Sentiment Engine, we can ensure success at each stage.

 

If you take Business Development seriously or feel your brand agenda is to provide consistent communication to Candidates, then Marketing Automation is an essential part of your CRM strategy.

In a nutshell...

  • Email and Telesales Campaigns
  • Click-Through Tracking and Decision Making
  • Email, Text and Workflow based Sequences
  • Sentiment Engine to auto-route Automation
  • Intrinsic links with core CRM data

Start Building Better Relationships.

Schedule a Demo of the Tracker platform for a customized assessment of your firm’s needs and pricing, and start building better relationships with a better recruitment software.

Dive into our blog for the latest staffing and recruiting industry insight, news, and tips.

Marketing Insight from the Tracker Blog

Is a Pillar Missing From Your Recruitment Marketing Strategy?

No matter the year or state of the economy, staffing agencies are expected to optimize their recruitment marketing strategy to attract top talent and keep their clients happy, always. However, as the staffing landscape continues to change rapidly, failing to execute a comprehensive marketing program can result in an unsustainable recruiting process down the line....
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Why You Need Recruitment Marketing in Your Firm

Now more than ever, it is important to focus on recruiting tools and trends to make sure you don’t fall behind the competition. One of the biggest trends that your firm should adopt is the use of Recruitment Marketing. Recruitment Marketing, also called Inbound Recruiting, is the process of attracting, assessing, and engaging with talented...
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