Marketing & Automation

Build Better Campaigns, Postings, Workflows, and More

Email Campaigns

Build branded email campaigns, schedule and send them to one or many, and track your outcomes with actionable reporting

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Sequences

Use our integrated Sequencer to build unlimited drip campaigns or sequences of fully customizable email, text and workflow steps, directly inside Tracker

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Custom Email Builder

Create branded email campaigns with the power of our industry-leading, click-to-build interface allowing for unlimited bulk email sends

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Telesales Campaigns

Power your sales team with our built in Telesales Campaigner allowing quick and easy creation of call lists and click-to-call function for instant dial-out

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Automation

Whatever your scenario, ensure total automation from registration, sales engagement or onboarding with our suite of automation tools

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Custom Web Forms

Take the strain out of onboarding Candidates with our suite of custom web forms, eSignature forms and facial recognition

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Text SMS

With a dedicated 2-way Text SMS number you can easily send and receive single or template text messages with Tracker

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Analytics

Analyze and take action with Tracker’s comprehensive and visual campaign and sequence statistics allowing you to update and set actions based on outcomes

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Zapier Integration

Automatically hook into events that occur within Tracker or push data from over 1,500 applications directly into Tracker using the Zapier API

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Jobs+ Website Integration

A supplemental service in which Tracker builds and optimizes the job posting microsite on your existing website, with automated search engine optimization (SEO), job distribution to jobs boards and social media, plus automated candidate job alerts.

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Start Building Better Marketing Campaigns & Processes.

Check out how our integrated ATS, CRM and Recruitment Automation Software helps your team create better relationships, processes, and more.

Email Campaigns

With Tracker’s in-built Email Campaigner you no longer need to use 3rd parties to send professional looking emails from your CRM.

 

With unlimited Send Lists containing any number of Clients or Candidates, quickly build or combine lists to target business development or just keep your customers up to speed on the latest news.

 

Your emails can be fully personalized and small batch campaigns can be sent directly from your own email account.  For larger campaigns, use our own Campaigner and with some small technical changes on your domain, can be sent neatly on your behalf.

 

All Email Campaigns sent can be tracked within our CRM immediately, be that opening the email, clicking a link or downloading a file and with full unsubscribe management we auto opt-out unsubscribers meaning the days of trying to synchronize data between your CRM and campaigning tool is over!

In a nutshell...

  • Unlimited Campaigns & Emails
  • Unlimited Send Lists
  • Use your own mail server or our Campaigner
  • Personalized emails
  • 30+ Fully Responsive Campaign Templates
  • Track Statistics and Unsubscribes

Sequences

One of the most sophisticated features of any CRM and the only ATS to have its own fully integrated built-in Sequencer, Tracker has the ability to enrol anyone in the system on a Sequence providing unrivaled personalization and allowing any data field or custom field to be included in email or text messages.

 

The sequencing function is based on allowing a sequence of emails, text messages or pure workflow tasks to be authored, and a schedule or sequence created that will automatically send these out based on the timings of the sequence. 

 

Our Sequencer supports both business development and onboarding sequences by applying a schedule on any given date, be that the current day, or the date a Candidate is due to start their new job.

 

And with the full extent of our 30+ professional and responsive template also available, your team can create and schedule the most engaging, individual and compelling sequences in just 4 click of a mouse!

 

On top of all this, our sentiment engine reads replies and can take the most appropriate action based on either a positive or negative response.  Coupled with constant analysis of the data in Tracker, this means that if anything changes in the data such as status or an inbound telephone call etc., the Sequencer can react accordingly without any intervention.

In a nutshell...

  • Unlimited Sequences
  • Customized Email, Text and Workflow Sequences
  • Full Personalized
  • Actionable Sentiment Analysis
  • Sequences Dashboard
  • Data driven decision making
  • Send from your own mail service or our Sequencer

Telesales Campaigns

Along with our Email Campaigner, Tracker also provides support for your Telesales Campaigns where you can quickly build call lists and assign them to your teams to dial out.

 

Your teams can quickly view the full details and history of the people they are calling to make for the most informed conversation, and with our telesales call-script builder you can ensure they are always on message.

 

Calls can be quickly logged or follow-ups schedule if they are not available, and if you do have a successful call, actions available include opting-in or opting-out, adding to further campaign lists, sending instant emails or text messages, or creating a new Lead record for anyone to pick-up and progress through the sales process.

In a nutshell...

  • Unlimited Telesales Campaigns
  • Call Scripts
  • Click to Call on any available number
  • Quick View of all call details and history
  • Quick filtering on telesales results
  • Statistics and Performance Reporting

Campaign Builder

Making the right impression is important and professional looking emails ensure you achieve that impression from the get go.

 

Tracker has partnered up with BeeFree.io, the world’s leading fully responsive Campaign Builder and we include 30+ free professional templates for you to use however you wish.

 

This simple to use drag-and-drop editor allows your team to create compelling, responsive emails that can be viewed consistently on any device.

 

We also provide personalization as standard making those campaign emails that little bit more personal and engaging to the recipient.

In a nutshell...

  • Full featured editor
  • Fully hosted image library
  • Merge tags for personalization
  • 30+ Fully mobile responsive templates
  • Used by the world's leading campaigners

Automation

Automation is about letting your software do the heavy lifting when it comes to marketing, recruitment processes, sales nurturing, onboarding activities, and more.

 

This increases the productivity of your marketing, sales and delivery teams by automating the repetitive tasks such as follow ups, informative communications about upcoming placements, or simple newsletters.  And with our data driven decision logic, as soon as the information changes in Tracker, so can the route of your automation.

 

By understanding the context of the communication and our ability to detect “good” or “bad” replies using our in-built Sentiment Engine, we can ensure success at each stage.

 

If you take Business Development seriously or feel your brand agenda is to provide consistent communication to Candidates, then Marketing Automation is an essential part of your CRM strategy.

In a nutshell...

  • Email and Telesales Campaigns
  • Click-Through Tracking and Decision Making
  • Email, Text and Workflow based Sequences
  • Sentiment Engine to auto-route Automation
  • Intrinsic links with core CRM data

Custom Web Forms

Send Custom Web Forms to anyone and collect live information directly back into Tracker such as Contact Us, Onboarding Forms, Registration, Reference and Surveys.

 

Additionally, Tracker allows you to send secure, legal binding and industry compliant documents without leaving the system with our Custom Web Forms and eSignature integration. Deliver as many forms and documents to your clients and candidates via email, with a secure link, or simply embed on your website.

 

Example Use Cases:

 

  • Generic Candidate Registration
    For example a form placed on your website allowing Candidates to enter personal details and register with you
  • Generic Candidates Resume Application for a Job
    For example a Candidates applying for a Job on your website and providing their Resume and some additional details
  • Targeted Candidate Onboarding
    For example a Candidates who has already registered by who needs to provide further information specific to themselves
  • Generic Lead
    For example a generic Contact Us style form placed on your website’s “Contact” page to collect information
  • Client Survey
    For example a Survey sent to a Client to collect information on how you are doing as a supplier
  • Candidate Survey
    For example a repeat survey (sent on multiple dates) to collect information about how you are doing as a recruiter after each placement
  • Candidate Reference Request
    For example, sending a highly specific reference request on behalf of a Candidate to one of their referees
  • Signature Required Form
    For example a Candidate Tax Form that needs completing and signing with a Pdf version retained

In a nutshell...

  • Custom Web Forms for Capturing Data
  • eSignature Integration on Forms
  • Unlimited Web Forms
  • Both Targeted and Generic Web Forms
  • Contact Us, Registration, References, Etc

Text SMS

Text Messages are quickly becoming more effective than email in communicating with Candidates due to their immediate and brief nature.

 

We provide built-in text messaging so texts can be sent to anyone with a cell phone number, and you can free-type your text or use templates to write them for you. 

 

As a 2-way service, text messages sent to you will automatically be received by Tracker and logged, notifying the original sender both on screen and via email so they never miss an inbound text.

 

If you want to send the same text to multiple Candidates, for example to know their availability for next week, you can send bulk texts saving you valuable time.

In a nutshell...

  • Send single or bulk text messages
  • Text templates for common messages
  • 2-Way dedicated text number
  • Inbound texts alerted on screen and by email
  • Low cost per text (EU) or unlimited (US)

Analytics

A campaign of any kind is only as good as the actions you encourage and the return actions you perform as a result.

 

With Tracker’s campaign Analytics, you can analyze and action instantly without the need to use a 3rd party tool, or synchronize your campaign results back into your CRM in order to correlate between your send statistics and your results.

 

With our clear dashboard, you can quickly review the overall performance of your campaigns, the engagement timeline showing when impact is most prevalent, and quickly filter on the key aspects of these statistics in order to drill down to the individuals and make fast decisions on the most appropriate next steps.

 

Our handy individual timeline allows you to see the entire campaign history for any person, when they were sent campaigns, opened them, clicked-through links or downloaded documents or if they unsubscribed.

In a nutshell...

  • Summary of campaign sends and responses
  • Quick filters for narrowing down on results
  • Engagement and performance charts
  • Results by person with filtering and actions
  • Drill down campaign history by person

Zapier Integration

Zapier (https://zapier.com) is a cloud-based automation service that moves clients data between web-based connectors for over 1,500 applications including most of the accounting, payroll and campaigning software in use by our clients. 

 

We are therefore excited to announce that we are in beta stage roll-out of this powerful new integration!

 

Zapier works by allowing our clients to hook into events that occur within TrackerRMS (called Triggers) and that when these triggers happen, can action something in another application such as Sage, Quickbooks, Google, Hubspot and so on.

 

For example, when a new customer is created in TrackerRMS, it can be automatically sent to Sage Online, of when a Task in TrackerRMS is completed, it sends an email to a staff member as well as updating Google Calendar and Microsoft ToDo lists.  It’s that simple and these “zaps” can be created with a simple drag-and-drop interface, opening up a world of opportunity for moving information from one key system to another without the need for a single line of code!

In a nutshell...

  • Pull or push data between Tracker and 1,500+ Apps
  • 17 Zapier Triggers to pick from for Tracker
  • 9 Actions to Push to in Tracker
  • Manage complex workflows
  • Hook your website Gravity Forms up to Tracker

Jobs+ Website Integration

Automatically optimize and distribute your Job postings with our Jobs+ service.

 

Jobs+ is a supplemental service which includes built-in technology that makes it easy to distribute jobs, not only to your own website, but also to leading job boards and aggregator sites.

 

Job postings are automatically SEO’d or Search Optimized, giving you the best possible opportunity of ranking high on Google and other search engines. All of your jobs in the Jobs+ environment are Google for Jobs optimized.

 

Additionally, you can alert candidates automatically by email when new job opportunities appear on your career site, as well as, Jobs+ can be configured with your existing social media systems such as Twitter, LinkedIn, Facebook and more.

 

Jobs+ remains at the cutting edge of emerging technology and trends, and with Tracker, your career site will remain up to date with the latest software changes and updates. Unlike other recruitment agency website providers, we build our sites using WordPress, not proprietary software!

In a nutshell...

  • Automatic Optimization and Distribution
  • Job Posting Search Engine Optimization (SEO)
  • Automated Candidate Alerts
  • Fully Branded Website
  • Based on WordPress Platform, NOT Proprietary
jobs-plus-by-tracker

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Schedule a Demo of the Tracker platform for a customized assessment of your firm’s needs and pricing, and start building better relationships with a better recruitment software.

Dive into our blog for the latest staffing and recruiting industry insight, news, and tips.

Marketing Insight from the Tracker Blog

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