By

Stormie Haller

Stormie Haller

Director of Marketing

  • Education Bachelor of Science (B.S.), Advertising, minor in Business

Highlights

  • Passionate about building relationships within Tracker and with partners in the space
  • Team leader and mentor
  • Firm believer that you need to educate your audience in order to sell to them

With over 13 years in B2B SaaS marketing and nearly a decade in the staffing and recruiting industry, I bring a unique blend of expertise in driving growth and building meaningful connections. I specialize in data-driven marketing strategies that engage target audiences, convert leads into loyal customers, and strengthen brand presence in competitive markets. Passionate about industry education and relationship-building, I am dedicated to empowering staffing professionals with best practices that foster long-term success and sustainable growth.

— Stormie Haller

Experience

As a seasoned marketing professional with a proven track record in driving results, I’ve successfully navigated the dynamic landscape of B2B SaaS marketing with over 12 years of experience in performance marketing, events, SEO/SEM, demand generation marketing, and business development. I have a proven track record of driving revenue growth and optimizing ROI through innovative strategies and strong leadership.

Stormie is a strategic marketing leader specializing in recruitment and staffing content marketing, demand generation, and brand positioning. She leverages SEO, PPC, social media, and email automation to drive engagement and lead generation within the staffing industry. With expertise in CRM and marketing automation, she collaborates with sales to optimize customer acquisition and retention. Her deep understanding of the recruitment and staffing sector enables her to create targeted marketing strategies that resonate with agencies and talent professionals.

More From Stormie Haller

Understand the recruiting lifecycle from outreach to offer

Oct 1, 2025 Stormie Haller
Key Takeaways Full lifecycle recruiting assigns end-to-end ownership to one recruiter or small team for better accountability. Integrated technology ...

How to write an email subject line that gets recruiters’ results

Oct 1, 2025 Stormie Haller
Key Takeaways Your email subject line serves as the primary filter determining whether candidates open your message or delete ...

What is end-to-end recruitment? A complete guide for agencies

Oct 1, 2025 Stormie Haller
Key Takeaways Unified recruiting workflows eliminate tool sprawl that wastes recruiter time on duplicate data entry. Six connected recruitment ...

What is talent intelligence? A recruiter’s guide to smarter hiring

Sep 16, 2025 Stormie Haller
Key Takeaways Talent intelligence combines internal employee data with external market data to make smarter hiring decisions. AI-powered tools ...

How AI sourcing is reshaping candidate discovery for recruiters

Sep 12, 2025 Stormie Haller
Key Takeaways AI sourcing works best as a strategic multiplier rather than a replacement tool when recruiting teams focus ...

7 ways the best AI recruiting tools simplify candidate screening

Sep 10, 2025 Stormie Haller
Key Takeaways AI recruiting tools help recruiters save time by handling repetitive tasks in the screening process. Resume summaries ...
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