By

Stormie Haller

Stormie Haller

Director of Marketing

  • Education Bachelor of Science (B.S.), Advertising, minor in Business

Highlights

  • Passionate about building relationships within Tracker and with partners in the space
  • Team leader and mentor
  • Firm believer that you need to educate your audience in order to sell to them

With over 13 years in B2B SaaS marketing and nearly a decade in the staffing and recruiting industry, I bring a unique blend of expertise in driving growth and building meaningful connections. I specialize in data-driven marketing strategies that engage target audiences, convert leads into loyal customers, and strengthen brand presence in competitive markets. Passionate about industry education and relationship-building, I am dedicated to empowering staffing professionals with best practices that foster long-term success and sustainable growth.

— Stormie Haller

Experience

As a seasoned marketing professional with a proven track record in driving results, I’ve successfully navigated the dynamic landscape of B2B SaaS marketing with over 12 years of experience in performance marketing, events, SEO/SEM, demand generation marketing, and business development. I have a proven track record of driving revenue growth and optimizing ROI through innovative strategies and strong leadership.

Stormie is a strategic marketing leader specializing in recruitment and staffing content marketing, demand generation, and brand positioning. She leverages SEO, PPC, social media, and email automation to drive engagement and lead generation within the staffing industry. With expertise in CRM and marketing automation, she collaborates with sales to optimize customer acquisition and retention. Her deep understanding of the recruitment and staffing sector enables her to create targeted marketing strategies that resonate with agencies and talent professionals.

More From Stormie Haller

How a Full-Service Staffing Agency Transformed Operations and Drove Growth with Tracker

Jul 26, 2024 Stormie Haller
In an industry fueled by relationships and personalized service, manual and clunky processes, fragmented communication, and disparate systems can make ...

TrackerRMS and Prodoscore Announce Strategic Partnership to Empower Staffing and Recruiting Firms with Actionable Workforce Insights

Jul 23, 2024 Stormie Haller
KNOXVILLE, Tenn., July 23, 2024 – TrackerRMS, a global leader in recruitment, applicant-tracking, and CRM software, and Prodoscore, a ...

Empowering Skills-Based Hiring with Tracker’s Unified Tech Stack

Jul 18, 2024 Stormie Haller
Skills-based hiring is on the rise. It uses a more expansive approach and considers individuals otherwise overlooked. Some potential candidates ...

Consulting: Data Management

Jul 8, 2024 Stormie Haller
...

Staffing Industry Trends and Challenges

Jun 26, 2024 Stormie Haller
Where are the talented candidates? This is the question recruitment agencies are facing, with the latest trends pointing towards a ...

Key Findings and Strategies for Staffing Firm Growth in 2024

Jun 18, 2024 Stormie Haller
It's been a rollercoaster ride for recruiters over the past few years. Despite record growth in 2021, hiring freezes in ...
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