By

Stormie Haller

Stormie Haller

Director of Marketing

  • Education Bachelor of Science (B.S.), Advertising, minor in Business

Highlights

  • Passionate about building relationships within Tracker and with partners in the space
  • Team leader and mentor
  • Firm believer that you need to educate your audience in order to sell to them

With over 13 years in B2B SaaS marketing and nearly a decade in the staffing and recruiting industry, I bring a unique blend of expertise in driving growth and building meaningful connections. I specialize in data-driven marketing strategies that engage target audiences, convert leads into loyal customers, and strengthen brand presence in competitive markets. Passionate about industry education and relationship-building, I am dedicated to empowering staffing professionals with best practices that foster long-term success and sustainable growth.

— Stormie Haller

Experience

As a seasoned marketing professional with a proven track record in driving results, I’ve successfully navigated the dynamic landscape of B2B SaaS marketing with over 12 years of experience in performance marketing, events, SEO/SEM, demand generation marketing, and business development. I have a proven track record of driving revenue growth and optimizing ROI through innovative strategies and strong leadership.

Stormie is a strategic marketing leader specializing in recruitment and staffing content marketing, demand generation, and brand positioning. She leverages SEO, PPC, social media, and email automation to drive engagement and lead generation within the staffing industry. With expertise in CRM and marketing automation, she collaborates with sales to optimize customer acquisition and retention. Her deep understanding of the recruitment and staffing sector enables her to create targeted marketing strategies that resonate with agencies and talent professionals.

More From Stormie Haller

Gross Margin vs Gross Profit: A Clear Comparison for Staffing

Jul 24, 2025 Stormie Haller
Key takeaway Use gross profit for tactical pricing decisions like contract negotiations and individual placement analysis where absolute dollar ...

9 Box Assessment: Aligning Performance with Potential

Jul 23, 2025 Stormie Haller
Key takeaways The 9-box assessment converts subjective hiring decisions into systematic workforce planning that helps staffing agencies identify high-potential ...

How ATS Recruiting Software Solves 5 Common Hiring Challenges

Jul 22, 2025 Stormie Haller
Key takeaways Integrated platforms beat scattered tools by connecting your candidate tracking, client management, and workflow automation so data ...

Best Staffing Software: Enhance Agency Performance & Efficiency

Jul 21, 2025 Stormie Haller
Key takeaways Integrated platforms beat scattered tools by connecting your candidate tracking, client management, and workflow automation so data ...

Best Bullhorn alternatives: Features, pricing, pros & cons (2025)

Jul 16, 2025 Stormie Haller
Bullhorn is a widely recognized platform in the staffing industry, known for its feature-rich ATS and CRM capabilities. However, some ...

Software for Recruitment Agencies: A better Way to Manage Compliance

Jul 14, 2025 Stormie Haller
Key takeaways Stop letting compliance drain your revenue-generating time while competitors automate their way to faster placements and stronger ...
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