By

Stormie Haller

Stormie Haller

Director of Marketing

  • Education Bachelor of Science (B.S.), Advertising, minor in Business

Highlights

  • Passionate about building relationships within Tracker and with partners in the space
  • Team leader and mentor
  • Firm believer that you need to educate your audience in order to sell to them

With over 13 years in B2B SaaS marketing and nearly a decade in the staffing and recruiting industry, I bring a unique blend of expertise in driving growth and building meaningful connections. I specialize in data-driven marketing strategies that engage target audiences, convert leads into loyal customers, and strengthen brand presence in competitive markets. Passionate about industry education and relationship-building, I am dedicated to empowering staffing professionals with best practices that foster long-term success and sustainable growth.

— Stormie Haller

Experience

As a seasoned marketing professional with a proven track record in driving results, I’ve successfully navigated the dynamic landscape of B2B SaaS marketing with over 12 years of experience in performance marketing, events, SEO/SEM, demand generation marketing, and business development. I have a proven track record of driving revenue growth and optimizing ROI through innovative strategies and strong leadership.

Stormie is a strategic marketing leader specializing in recruitment and staffing content marketing, demand generation, and brand positioning. She leverages SEO, PPC, social media, and email automation to drive engagement and lead generation within the staffing industry. With expertise in CRM and marketing automation, she collaborates with sales to optimize customer acquisition and retention. Her deep understanding of the recruitment and staffing sector enables her to create targeted marketing strategies that resonate with agencies and talent professionals.

More From Stormie Haller

Recruitment Marketing Automation: Avoid Failure With Better Data

Jul 11, 2025 Stormie Haller
Key takeaways Data quality determines automation success because recruitment marketing automation either becomes an advantage or amplifies existing problems ...

AI for HR: Is Your Hiring Process Keeping Up with the Future?

Jul 9, 2025 Stormie Haller
Key Takeaways AI-assisted processes lower costs to traditional methods by automating resume screening, candidate ranking, and administrative tasks that ...

Real Success with Applicant Tracking Systems

Jul 3, 2025 Stormie Haller
Key Takeaways Most agencies see ROI within 6-12 months with productivity improvements starting in 30-60 days, making ATS investment ...

The ROI of Investing in Software for Staffing Agencies

Jun 30, 2025 Stormie Haller
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How a Contract Staffing Agency Can Reduce Time-to-Hire and Cost-per-Hire

Jun 26, 2025 Stormie Haller
Key Takeaways Build pre-vetted talent pools with completed documentation to respond to contract requirements within 24 hours instead of ...

Client Drought: The New Top Staffing Challenge for 2025

Jun 4, 2025 Stormie Haller
For years, recruiters have battled a talent shortage. Now? The tables have turned. The real challenge in 2025 isn’t candidate ...
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