By

Stormie Haller

Stormie Haller

Director of Marketing

  • Education Bachelor of Science (B.S.), Advertising, minor in Business

Highlights

  • Passionate about building relationships within Tracker and with partners in the space
  • Team leader and mentor
  • Firm believer that you need to educate your audience in order to sell to them

With over 13 years in B2B SaaS marketing and nearly a decade in the staffing and recruiting industry, I bring a unique blend of expertise in driving growth and building meaningful connections. I specialize in data-driven marketing strategies that engage target audiences, convert leads into loyal customers, and strengthen brand presence in competitive markets. Passionate about industry education and relationship-building, I am dedicated to empowering staffing professionals with best practices that foster long-term success and sustainable growth.

— Stormie Haller

Experience

As a seasoned marketing professional with a proven track record in driving results, I’ve successfully navigated the dynamic landscape of B2B SaaS marketing with over 12 years of experience in performance marketing, events, SEO/SEM, demand generation marketing, and business development. I have a proven track record of driving revenue growth and optimizing ROI through innovative strategies and strong leadership.

Stormie is a strategic marketing leader specializing in recruitment and staffing content marketing, demand generation, and brand positioning. She leverages SEO, PPC, social media, and email automation to drive engagement and lead generation within the staffing industry. With expertise in CRM and marketing automation, she collaborates with sales to optimize customer acquisition and retention. Her deep understanding of the recruitment and staffing sector enables her to create targeted marketing strategies that resonate with agencies and talent professionals.

More From Stormie Haller

Recruiter Skills That Matter: 10 Traits Behind Successful Hires

Aug 22, 2025 Stormie Haller
Key Takeaways Communication skills serve as the foundation for every successful placement and prevent costly hiring mistakes. Relationship building ...

Recruiting tech stack: Tools and integrations for modern staffing firms

Aug 19, 2025 Stormie Haller
Key Takeaways Top-performing staffing agencies build unified tech stacks instead of juggling multiple disconnected platforms for single placements Modern ...

How AI recruiting tools are reshaping talent acquisition

Aug 14, 2025 Stormie Haller
Key takeaways Skills matter more than job titles and AI can identify hidden talent that traditional screening completely misses. ...

How video interview platforms improve speed and candidate quality

Aug 12, 2025 Stormie Haller
Key takeaways Video interview platforms cut time-to-hire by eliminating scheduling coordination while expanding your talent pool beyond local restrictions. ...

How to make the most of online recruiting software (2025)

Jul 30, 2025 Stormie Haller
Key takeaways Cloud-based recruiting software delivers faster ROI than on-premise solutions because agencies avoid IT maintenance costs while gaining ...

Recruiting technology that meets modern hiring demands

Jul 29, 2025 Stormie Haller
Key takeaways Recruiting technology now determines which agencies succeed in today's competitive talent market with severe labor shortages. Bad ...
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