By

Stormie Haller

Stormie Haller

Director of Marketing

  • Education Bachelor of Science (B.S.), Advertising, minor in Business

Highlights

  • Passionate about building relationships within Tracker and with partners in the space
  • Team leader and mentor
  • Firm believer that you need to educate your audience in order to sell to them

With over 13 years in B2B SaaS marketing and nearly a decade in the staffing and recruiting industry, I bring a unique blend of expertise in driving growth and building meaningful connections. I specialize in data-driven marketing strategies that engage target audiences, convert leads into loyal customers, and strengthen brand presence in competitive markets. Passionate about industry education and relationship-building, I am dedicated to empowering staffing professionals with best practices that foster long-term success and sustainable growth.

— Stormie Haller

Experience

As a seasoned marketing professional with a proven track record in driving results, I’ve successfully navigated the dynamic landscape of B2B SaaS marketing with over 12 years of experience in performance marketing, events, SEO/SEM, demand generation marketing, and business development. I have a proven track record of driving revenue growth and optimizing ROI through innovative strategies and strong leadership.

Stormie is a strategic marketing leader specializing in recruitment and staffing content marketing, demand generation, and brand positioning. She leverages SEO, PPC, social media, and email automation to drive engagement and lead generation within the staffing industry. With expertise in CRM and marketing automation, she collaborates with sales to optimize customer acquisition and retention. Her deep understanding of the recruitment and staffing sector enables her to create targeted marketing strategies that resonate with agencies and talent professionals.

More From Stormie Haller

How Voice AI Is Giving Recruiters Their Edge

May 28, 2025 Stormie Haller
As the staffing industry approaches a projected $650 billion in global market value by 2025, recruitment firms face more pressure ...

How AI and Voice Agents Are Transforming Recruitment SaaS Technology

May 12, 2025 Stormie Haller
Artificial intelligence isn’t just disrupting the staffing industry — it’s redefining the rules. Recruiters are no longer competing with other ...

The M&A Era: What It Means for Independent Staffing Firms

May 7, 2025 Stormie Haller
If you haven’t noticed, the staffing industry is experiencing a notable surge in mergers and acquisitions (M&A). In 2024, there ...

George Herat Joins Recruitment Tech Company Tracker as COO

Apr 14, 2025 Stormie Haller
KNOXVILLE, Tenn., April 15, 2025 – TrackerRMS, a global leader in applicant tracking systems (ATS) and customer relationship management ...

AI vs. Automation in Staffing: What’s the Difference (and Why It Matters?)

Apr 9, 2025 Stormie Haller
Two technologies are rapidly reshaping how staffing firms operate: Artificial Intelligence (AI) and automation. While often mentioned in the same ...
Scraping Isn’t Sourcing. Choose the Compliant Way.

Scraping Isn’t Sourcing: The Hidden Risks of Using Data Extraction Tools

Mar 28, 2025 Stormie Haller
Time is everything. Recruiters and sales teams are expected to find talent and leads faster than ever, often turning to ...
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