By

Stormie Haller

Stormie Haller

Director of Marketing

  • Education Bachelor of Science (B.S.), Advertising, minor in Business

Highlights

  • Passionate about building relationships within Tracker and with partners in the space
  • Team leader and mentor
  • Firm believer that you need to educate your audience in order to sell to them

With over 13 years in B2B SaaS marketing and nearly a decade in the staffing and recruiting industry, I bring a unique blend of expertise in driving growth and building meaningful connections. I specialize in data-driven marketing strategies that engage target audiences, convert leads into loyal customers, and strengthen brand presence in competitive markets. Passionate about industry education and relationship-building, I am dedicated to empowering staffing professionals with best practices that foster long-term success and sustainable growth.

— Stormie Haller

Experience

As a seasoned marketing professional with a proven track record in driving results, I’ve successfully navigated the dynamic landscape of B2B SaaS marketing with over 12 years of experience in performance marketing, events, SEO/SEM, demand generation marketing, and business development. I have a proven track record of driving revenue growth and optimizing ROI through innovative strategies and strong leadership.

Stormie is a strategic marketing leader specializing in recruitment and staffing content marketing, demand generation, and brand positioning. She leverages SEO, PPC, social media, and email automation to drive engagement and lead generation within the staffing industry. With expertise in CRM and marketing automation, she collaborates with sales to optimize customer acquisition and retention. Her deep understanding of the recruitment and staffing sector enables her to create targeted marketing strategies that resonate with agencies and talent professionals.

More From Stormie Haller

How to build an applicant tracking system workflow that fits your agency

Nov 25, 2025 Stormie Haller
Key Takeaways Custom workflows reduce coordination friction and help large agencies maintain operational consistency across multiple teams, clients, and ...

Recruitment automation ideas that make hiring faster and smarter

Nov 21, 2025 Stormie Haller
Key Takeaways Automation frees recruiters from administrative work so they can focus on relationship building and strategic conversations that ...

Boost efficiency with AI recruiting for the manufacturing sector

Nov 19, 2025 Stormie Haller
Key Takeaways AI automates resume screening and scheduling so your team spends time building relationships with qualified candidates instead ...

Tracker Strengthens Technology Leadership with Dual Executive Promotions

Nov 17, 2025 Stormie Haller
Mark Hodgkinson elevated to Chief Technology Officer; Steven Dallimore appointed Head of Information Security & Compliance as company accelerates product ...

Employdrive

Nov 14, 2025 Stormie Haller
...

How to build digital recruitment strategies that actually work

Nov 14, 2025 Stormie Haller
Key Takeaways Regularly audit your recruitment tools and workflows to identify inefficiencies and streamline your hiring process. Select intuitive, ...
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