By

Stormie Haller

Stormie Haller

Director of Marketing

  • Education Bachelor of Science (B.S.), Advertising, minor in Business

Highlights

  • Passionate about building relationships within Tracker and with partners in the space
  • Team leader and mentor
  • Firm believer that you need to educate your audience in order to sell to them

With over 13 years in B2B SaaS marketing and nearly a decade in the staffing and recruiting industry, I bring a unique blend of expertise in driving growth and building meaningful connections. I specialize in data-driven marketing strategies that engage target audiences, convert leads into loyal customers, and strengthen brand presence in competitive markets. Passionate about industry education and relationship-building, I am dedicated to empowering staffing professionals with best practices that foster long-term success and sustainable growth.

— Stormie Haller

Experience

As a seasoned marketing professional with a proven track record in driving results, I’ve successfully navigated the dynamic landscape of B2B SaaS marketing with over 12 years of experience in performance marketing, events, SEO/SEM, demand generation marketing, and business development. I have a proven track record of driving revenue growth and optimizing ROI through innovative strategies and strong leadership.

Stormie is a strategic marketing leader specializing in recruitment and staffing content marketing, demand generation, and brand positioning. She leverages SEO, PPC, social media, and email automation to drive engagement and lead generation within the staffing industry. With expertise in CRM and marketing automation, she collaborates with sales to optimize customer acquisition and retention. Her deep understanding of the recruitment and staffing sector enables her to create targeted marketing strategies that resonate with agencies and talent professionals.

More From Stormie Haller

How to make the most of online recruiting software (2025)

Jul 30, 2025 Stormie Haller
Key takeaways Cloud-based recruiting software delivers faster ROI than on-premise solutions because agencies avoid IT maintenance costs while gaining ...

Recruiting technology that meets modern hiring demands

Jul 29, 2025 Stormie Haller
Key takeaways Recruiting technology now determines which agencies succeed in today's competitive talent market with severe labor shortages. Bad ...

Choosing the best recruiting platform for your staffing agency

Jul 29, 2025 Stormie Haller
Key takeaways Integrated platforms outperform separate systems for candidate placement speed and client relationships. AI handles screening while recruiters ...

Build a book of business that drives client growth

Jul 28, 2025 Stormie Haller
Key takeaways Client retention costs 5x less than acquisition while generating significantly higher lifetime value for staffing agencies. Strong ...

8 Best Recruiting Software for High Volume Hiring Teams

Jul 25, 2025 Stormie Haller
Key takeaways Select a recruitment software that automates screening, scheduling, and communication to efficiently handle high application volumes without ...

Recruitment ATS & CRM: Key Features and Differences

Jul 24, 2025 Stormie Haller
Key takeaways A recruitment ATS & CRM combines two essential functions: relationship building with candidates before they apply and ...
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