Recruitment Marketing Software for Staffing Agencies
You already hold thousands of candidates and hundreds of clients. Tracker’s marketing tools let you talk to them properly: segmented email and SMS campaigns, nurture sequences that run for months, and every open, click and reply logged back to the record the consultant works from.
How it works
Three ways to reach people
The difference is timing. One goes out when you send it, one runs on its own for months, and one is triggered by something happening on the record.
You send it
Campaigns
A segmented email or SMS send to a list you build from your own records. Branded templates, merge fields, and results you can see the same afternoon. Built and sent from inside Tracker.
Availability, newsletters, job alerts
It runs for months
Nurture sequences
Multi-step, multi-channel journeys that branch on what the recipient does and keep going long after a person would have stopped. Set once, working in the background.
Talent pools, business development, re-engagement
The record triggers it
Triggered messages
Communication that fires because something changed: an application arrives, a stage moves, a document expires. Powered by automation, not a marketing calendar.
Status updates, reminders, confirmations
All three draw on the same records and write back to them, so the consultant picking up the phone can see exactly what marketing has already said.
What it is
Marketing that knows who’s already yours
Most marketing platforms treat your database as a mailing list: a spreadsheet of email addresses, disconnected from the work. That’s why the consultant never knows a candidate got the newsletter, and why the same person gets a job alert the week after they were placed. Tracker’s marketing runs on the live records, so the segment is built from what’s actually true today and the consultant sees every touch on the timeline. If your data isn’t in a state you’d want to email, our data management services can clean it first.
Campaigns · Email & SMS · Audiences
Build the list from the records, not from a spreadsheet
Segment on anything you hold: skills, location, availability, industry, last placement, client type. The list is a query, so it’s right every time you send.
Audiences built from live search criteria across candidates, contacts and clients. No exporting to a separate tool.
Email and SMS from the same place, with branded templates and merge fields. Consistent, without design work each time.
Send from your own domain, on behalf of the owning consultant. It arrives from a person, not a marketing address.
Opens, clicks and replies tracked per recipient. Engagement you can act on the same day.
Every send logged to the candidate or client record. The consultant always knows what was said.
Matters most to Marketing teams
Nurture sequences · Talent pools · Business development
The follow-up nobody has time to do by hand
Most of your database isn’t ready today. Sequences keep those relationships warm for the months between the first conversation and the right role.
Multi-step email and SMS journeys spaced over weeks or months. Personal at a volume no desk could manage.
Branches respond to opens, clicks and replies. Different paths for interested and quiet.
Talent pools nurtured between roles, so the pipeline is warm when the job lands. You’re not starting from cold.
Client business development sequences for the accounts that went quiet. The conversation restarts itself.
Steps can update custom fields as the recipient progresses. The record reflects where they got to.
Matters most to Business development & recruiters
Careers site · Job posting · Job alerts
Every live role, working as marketing
Your open jobs are the most read content you publish. Tracker gets them onto your site and the boards without anyone retyping a spec.
Standard website integration publishes your live job list with one click. Your careers page stays current on its own.
Want more than a job list? Get a fully managed, branded careers site with custom application forms, knockout questions and landing pages for key clients. Live in about a week, with no dev work on your side.
The spec parses into a post-ready advert and goes out to 1,000+ boards. Written once, distributed everywhere.
Applications land as candidate records against the job. No inbox in the middle.
Job alert sends to the pools that match the role. Your own database gets it first.
Applicants get an automatic acknowledgement and status updates. The silence that loses candidates, closed.
Matters most to Marketing & recruiters
Consent · Suppression · Deliverability
Marketing you can defend to a regulator
Recruitment marketing is direct marketing to people whose data you hold. Consent isn’t a checkbox at the end, it’s part of how the record works.
Consent status and opt-out held on the record and respected on every send. One unsubscribe, applied everywhere.
Audit trail of what was sent, to whom, and when. The evidence exists before anyone asks.
Consent refresh campaigns for records going stale. A lawful database, not just a large one.
Suppression respected across campaigns, sequences and triggered messages. No route around an opt-out.
Bounce and engagement data surfaces the records worth cleaning. Deliverability protected over time.
Matters most to Compliance teams
Case study · DealerFlex
One targeted send to recent applicants, filtered by location
Thirteen within ninety, straight into the recruiter’s calendar
Held consistently, with vetted and safety-trained workers rather than bodies
Deeper relationships held through structured, repeated touchpoints
Time to contact is the metric that decides whether a candidate is still available. Read the DealerFlex story
Audiences
Three audiences, three jobs to do
Recruitment marketing isn’t one funnel. The candidate, the client and the contractor need different things, on different clocks.
Candidates
Most of them aren’t looking today. The job is to still be the agency they think of when they are.
Job alerts to the pools that actually match
Nurture between roles, not just at application
Status updates that stop the silence
Re-engagement for the names gone quiet
Clients & prospects
Long buying cycles and a decision you can’t schedule. The job is to be visible when the need appears.
Business development sequences for target accounts
Market insight and salary content to existing clients
Re-activation for accounts that went quiet
Engagement signals that tell a consultant to call
Contractors
Already working, and the most likely to be poached. The job is to keep them close and keep them compliant.
Availability checks before the assignment ends
Shift and booking reminders by SMS
Document and certification chasing
Redeployment offers before they look elsewhere
What changes
The database stops being a place data goes to die
Audiences built from search criteria against current records, so nobody gets a job alert the week after you placed them.
Sequences keep going long after a consultant would have given up, and hand the conversation back the moment there’s real interest.
Marketing and the desk stop working blind to each other, because every send, open and reply is on the timeline the consultant already reads.
This is database marketing, not a brand studio
Tracker’s marketing tools are built for talking to the people already on your records. They’re deliberately narrow, and there are things they don’t try to be.
Email and SMS to your own audiences, not paid social or ad buying.
Job publishing to your existing website, not a website builder.
AI can draft the copy, but a person presses send on client-facing email.
Marketing sequences sit on the automation engine, included from the Professional plan.
In their words
The campaign, and what came back
I can build my list, build my newsletter, schedule it as a campaign, and see all the opens, clicks, and bounces in one spot, directly on that contact. I’m not jumping back and forth anymore.
We now know that 40% of our revenue came from candidates that were already in Tracker, and we didn’t have to go externally.
I can build my list, build my newsletter, schedule it as a campaign, and see all the opens, clicks, and bounces in one spot, directly on that contact. I’m not jumping back and forth anymore.
We now know that 40% of our revenue came from candidates that were already in Tracker, and we didn’t have to go externally.
I can build my list, build my newsletter, schedule it as a campaign, and see all the opens, clicks, and bounces in one spot, directly on that contact. I’m not jumping back and forth anymore.
We now know that 40% of our revenue came from candidates that were already in Tracker, and we didn’t have to go externally.
I can build my list, build my newsletter, schedule it as a campaign, and see all the opens, clicks, and bounces in one spot, directly on that contact. I’m not jumping back and forth anymore.
We now know that 40% of our revenue came from candidates that were already in Tracker, and we didn’t have to go externally.
The two-way email sync with Gmail, seamless LinkedIn Recruiter System Connect, and the ability to build and send newsletters directly from Tracker are huge.
Tracker automates mundane tasks like compliance and follow-ups, allowing us to focus on building relationships and sales.
The two-way email sync with Gmail, seamless LinkedIn Recruiter System Connect, and the ability to build and send newsletters directly from Tracker are huge.
Tracker automates mundane tasks like compliance and follow-ups, allowing us to focus on building relationships and sales.
The two-way email sync with Gmail, seamless LinkedIn Recruiter System Connect, and the ability to build and send newsletters directly from Tracker are huge.
Tracker automates mundane tasks like compliance and follow-ups, allowing us to focus on building relationships and sales.
The two-way email sync with Gmail, seamless LinkedIn Recruiter System Connect, and the ability to build and send newsletters directly from Tracker are huge.
Tracker automates mundane tasks like compliance and follow-ups, allowing us to focus on building relationships and sales.
See it for yourself
Bring the segment you can’t currently build
Book a 30-minute demo, tell us who you’d email if you could find them, and we’ll build the audience and the sequence live.
FAQ
Marketing questions, answered
Recruitment marketing software lets an agency communicate at scale with the candidates, clients and contractors it already holds: segmented email and SMS campaigns, multi-step nurture sequences, job alerts and triggered messages. In Tracker it runs on your live records rather than on an exported list.
For talking to your own database, no. Campaigns, sequences and triggered messages are built into Tracker, which is what keeps every send, open, click and reply on the candidate or client record instead of in a second system.
From search criteria against your records, so the audience is a live query rather than a static list. Segment on skills, location, availability, industry, client type, last placement or any custom field you’ve added.
A campaign is a send you schedule to an audience. A sequence is a multi-step journey that runs over weeks or months and branches on what the recipient does. Automation handles the third case: messages triggered by something changing on the record.
Consent status and opt-out live on the record and are respected across campaigns, sequences and triggered messages, so one unsubscribe applies everywhere. Sends are logged, giving you the audit trail before anyone asks for it.
Yes. SMS and email are both available as campaign and sequence steps, which matters most for contractor communication: availability checks, shift reminders and document chasing.
Marketing sequences are included from the Professional plan, alongside the rest of Tracker’s advanced automation. Job publishing and website integration are part of the recruitment platform.
